Valor Fitness

What You Need To Know About Valor Fitness

Valor Athletics was founded in 2006 by Jim and Julie Vanderbleek. After Jim spent 25 years within the Sporting Goods Industry with Sports Authority and Champs Sports, he decided the time was right to make a life-changing career move. In the year 2006, he resigned from his Vice President position at Sports Authority based in Denver, so that his children could spend more time with his parents (their grandparents). So with no promise of security or a job he left the position and moved with his family back to Florida on an act of faith. One of the common questions about the company is where does the name come from?

The name Valor Fitness came from an idea that Jim had when he decided how he would like to identify his business. The bravery on a personal level that he took when it came to making a life-changing decision when facing uncertainty is how he came up with the idea for a name.

The word “Valor” seemed to be the most appropriate word to use. Valor means to have determination or boldness or to show heroic courage when faced with adversity, which is synonymous with people who are faced with overcoming great obstacles, athletes that push themselves beyond their limits, and those that made the decision to bravely serve and protect our country. Athletics is one of Jim’s passion and the lifestyle that many try to attain, from this ideology and thought process Valor Athletics was born, which later changed names to Valor Fitness.

From 2006 to 2011, the company went through its fair share or personal hurdles and growing pains. The initial product line was made up only 7 SKUs, and the business was run from home where the sales were struggling. However, in January 2012, the company underwent a positive change, and Valor was moved into a 3,000sqft warehouse/office location. In 2014, the sales for the company consistently increased, which gave way for the need to move again. From here Valor was moved into a 15,000 sqft complex and the company also secured a new location in Stockton, CA and Houston, TX for even more distribution and space.

Valor Fitness Partnerships And Sponsored Events

In 2018, Valor Fitness still has a firm commitment to home-fitness enthusiasts. However, the brand has expanded its product line to over 400 products for studios, gyms, fitness professionals, over and above just the home users. With increasing popularity in cross-training competitions and gyms, Valor Fitness made a decision to incorporate equipment into its product line-up which is aimed at Box Gyms and competitions. As the product line for Valor Fitness continues to grow, Valor has a solution for both professional and novice fitness enthusiasts alike.

 

Events They Have Sponsored 

  • Valor Games
  • The Bacon Beatdown 
  • The Pillage of Palm Harbor 
  • SOHO Brawl
  • Clearwater Beach Brawl
  • WOD Wars Fitfest
  • Beauty is a Beast II
  • Grind Series 6
  • War on Wall Street |Summer Games

 

Valor Fitness

What You Need To Know About Valor Fitness

Valor Athletics was founded in 2006 by Jim and Julie Vanderbleek. After Jim spent 25 years within the Sporting Goods Industry with Sports Authority and Champs Sports, he decided the time was right to make a life-changing career move. In the year 2006, he resigned from his Vice President position at Sports Authority based in Denver, so that his children could spend more time with his parents (their grandparents). So with no promise of security or a job he left the position and moved with his family back to Florida on an act of faith. One of the common questions about the company is where does the name come from?

The name Valor Fitness came from an idea that Jim had when he decided how he would like to identify his business. The bravery on a personal level that he took when it came to making a life-changing decision when facing uncertainty is how he came up with the idea for a name.

The word “Valor” seemed to be the most appropriate word to use. Valor means to have determination or boldness or to show heroic courage when faced with adversity, which is synonymous with people who are faced with overcoming great obstacles, athletes that push themselves beyond their limits, and those that made the decision to bravely serve and protect our country. Athletics is one of Jim’s passion and the lifestyle that many try to attain, from this ideology and thought process Valor Athletics was born, which later changed names to Valor Fitness.

From 2006 to 2011, the company went through its fair share or personal hurdles and growing pains. The initial product line was made up only 7 SKUs, and the business was run from home where the sales were struggling. However, in January 2012, the company underwent a positive change, and Valor was moved into a 3,000sqft warehouse/office location. In 2014, the sales for the company consistently increased, which gave way for the need to move again. From here Valor was moved into a 15,000 sqft complex and the company also secured a new location in Stockton, CA and Houston, TX for even more distribution and space.

Valor Fitness Partnerships And Sponsored Events

In 2018, Valor Fitness still has a firm commitment to home-fitness enthusiasts. However, the brand has expanded its product line to over 400 products for studios, gyms, fitness professionals, over and above just the home users. With increasing popularity in cross-training competitions and gyms, Valor Fitness made a decision to incorporate equipment into its product line-up which is aimed at Box Gyms and competitions. As the product line for Valor Fitness continues to grow, Valor has a solution for both professional and novice fitness enthusiasts alike.

 

Events They Have Sponsored 

  • Valor Games
  • The Bacon Beatdown 
  • The Pillage of Palm Harbor 
  • SOHO Brawl
  • Clearwater Beach Brawl
  • WOD Wars Fitfest
  • Beauty is a Beast II
  • Grind Series 6
  • War on Wall Street |Summer Games

 

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